Printed Products
Direct Mail
Whether your objective is to acquire new customers, announce a relocation, promote a sale, or raise funds for your charitable organization, Professional Business Systems is your partner for direct mail projects. Direct mail offers the ability to target specific customer groups, nurture customer relationships, drive charitable support, and boost sales. With our expertise in direct mail marketing, we can help you create impactful campaigns that resonate with your audience and achieve your goals. Contact us today to discuss how we can assist you with your direct mail initiatives.
Professional Business Systems offers the resources to help you determine the best mailing method for your campaign. We can assist you in understanding the tools offered by the US Postal Service, the specification requirements of the printed piece, and ways of maximizing results with reporting and postage management. Follow the provided links to learn more about Direct Mail and the US Postal Service programs. Our team is dedicated to helping you optimize your direct mail efforts and achieve your marketing objectives.
Postcards
Marketing with postcards remains one of the most popular and successful ways to build your business. If you’re aiming to make customers feel special, consider incorporating unique images and variable print into your marketing campaign. Grabbing attention can significantly improve response rates and customer retention. Personalized marketing materials yield very powerful results.
Every Door Direct
Every Door Direct Mail (EDDM) is a fantastic way to market businesses to every door in a neighborhood without the need for specific addresses or names. With EDDM, you can identify carrier routes and control the drop date, allowing USPS to deliver directly to every door on the chosen route. EDDM eliminates the need for purchasing a mailing list and does not require a permit, making it a cost-effective and convenient option for local marketing campaigns. This approach can help businesses reach a broader audience and generate leads within their target communities.
Non-Profit Fundraising
Direct mail is a powerful tool for non-profit organizations to communicate with their donors. Compared to social media or email campaigns, direct mail often boasts a better response rate, making it an effective means of engaging with donors and conveying important messages.
These days, our inboxes are flooded with emails and online ads that are quickly deleted without notice. However, a beautifully designed printed piece that arrives in donors’ mailboxes can leave a lasting impression and foster greater brand awareness for non-profit organizations.
Variable Print
Digital print allows us to harness the power of your database to customize documents for individual recipients. Whether you’re mailing 50 pieces or 50,000 pieces, each piece can be individually addressed to each person on your mailing list. Personalization allows you to connect with each and every customer on a one to one basis, such attention has been shown to increase the response rate of mailing campaigns.
Related Articles and Links
Direct mail programs encompass a range of services and components to ensure efficient and effective delivery of marketing materials to targeted recipients. Some key components of direct mail programs include: Postcard printing, NCOA & CASS reporting, inkjet addressing, postal documents, sorting, and delivery to the Post Office. By incorporating these components into direct mail programs, businesses and organizations can streamline the mailing process, enhance deliverability, and maximize the impact of their marketing campaigns.
